Two new protein powders will hit shelves.

License Global

May 17, 2023

1 Min Read
Kelloggs x SixStar Whey Protein
Kelloggs x SixStar Whey ProteinSix Star Pro Nutrition

Six Star Pro Nutrition and Kellogg’s have partnered to create Frosted Flakes- and Froot Loops-flavored Six Star 100% Whey Protein Plus, coming this August to Walmart and other retailers and on the web at Beanstalk, Kellogg’s global exclusive licensing agency for food and beverage, brokered the deal.

“We are pumped to bring Frosted Flakes- and Froot Loops-flavored Six Star protein powders into consumers’ shakers,” says Delmarys Garcia, director, brand management, Beanstalk. “This epic collaboration is timely as people continue to seek added protein without sacrificing taste. We’re proud of the teamwork involved in bringing these flavorful products to life and we can’t wait to share them with the fans.”

This partnership will see the reinvention of two breakfast favorites into high-performance protein and leverage the Tony the Tiger and Toucan Sam characters.

“At Kellogg’s, we envision a good and just world where people are not just fed but fulfilled,” says David Lee, senior director, global licensing and culture, Kellogg’s. “Our brand collaboration with best-selling sports nutrition brand, Six Star, supports that vision with iconic brands like Frosted Flakesand Froot Loopsbringing balanced breakfasts and new, innovative high-performance protein powders for busy families and sports lifestyles.”

Related:Kellogg’s … Gr-r-reat! For Licensing

Beanstalk plans to continue growing Kellogg’s licensed food and beverage program across its portfolio of brands. Categories available in the U.S. include baking mixes and doughs, baked goods, breads, frozen desserts and more.

See Beanstalk, which was named amongst License Global's Top Global Licensing Agents 2023, at Licensing Expo, taking place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.

Register for Licensing Expo 2023.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like