April 6, 2018
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
The U.S. launch of Got Milk?-branded packaged snacks will be led by licensee Got Snacks?, as well as two new partners–Melville Candy Company and Diversified Flavor.
Following a soft launch of Got Milk? granola and granola bars at Sam’s Clubs in Puerto Rico in September, Got Snacks? will introduce a wider offering of packaged snacks at major retailers across the U.S. starting in early 2015 that will include cookies, biscuits, wafers, ready-to-eat cereals and cereal bars.
Melville Candy Company launched hot cocoa spoons at Walmart stores in November. The wooden, chocolate-coated spoons make hot cocoa when combined with a mug of warmed milk.
Finally, Diversified Flavor will launch Got Milk? drinking straws and milk infusers in early 2015. The all-natural drinking straws contain edible, dissolving beads that transform milk into different flavors. Got Milk?’s all-natural milk infusers, flavored powders and flavor-enhancing drops and syrups are designed to mix with milk to instantly create a flavor-filled drinking experience.
“Got Snacks?, Melville Candy Company and Diversified Flavor are all experts in the food and beverage industries and are able to effectively bring to life Got Milk?’s mission of increasing fluid milk consumption in innovative and fun ways,” says Allison Ames, president, Beanstalk. “With the introduction of these new products, the Got Milk? brand continues to transcend beyond its wildly successful advertising campaign to more fully engage with families across the U.S.”
Read more about:Beanstalk
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