April 6, 2018
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk, the exclusive licensing agency for Airheads.
The ice cream will be available in eight flavors and incorporate ribbons of Airheads taffy. In addition to ice cream, the line of frozen desserts will also include cups of DitZ ice cream mini bites, sundae cups, tri-flavored ice cream sandwiches and 2-in-1 flavor ice cream squeeze-up tubes.
“Airheads is a lighthearted brand that resonates not only with kids, but with adults as well. Who doesn’t love its burst of flavor?" says Allison Ames, president, Beanstalk. "Bringing the brand to the ice cream case is a way for all to enjoy this beloved treat in a completely new way. Koldwave Foods is bringing a level of creativity that we have never seen before to the frozen category.”
Airheads ice creams and cream-based frozen novelties will be available at grocery, club, convenience, drug and mass retailers across the U.S. beginning early this month.
“Airheads is a candy brand with a recognizable flavor profile that is translatable to the ice cream category, and our retail partners are embracing this,” says Jerry Isaacson, chief executive officer, Spring Creek Holdings, parent company of Koldwave. “The bold and exciting look of the products and packaging, and our ability to capture the special and unique flavors of Airheads candy in our ice cream and novelty products will offer consumers a new experience in the frozen dessert aisle.”
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