BEAM be amazing Partners with Dole Food Company

Supplements to be released in collaboration brokered by Beanstalk.

License Global

February 28, 2024

1 Min Read
Dole BEAM Super Greens, BEAM, Dole Food Company
Dole BEAM Super GreensBEAM, Dole Food Company

BEAM be amazing, a clean supplement brand, has announced a partnership with Dole Food Company. This strategic alliance enables Dole to further broaden its reach into new categories in the health and wellness sector, commencing with a collaboration centered around BEAM’s best-selling product, Super Greens. BEAM x Dole Super Greens debuts an orange, peach and mango flavor with a lineup of 35 fruits and vegetables per serving, prebiotic fiber and digestive enzymes, antioxidants, essential vitamins and minerals, all without artificial sweeteners or colors.

“We are thrilled to partner with BEAM to leverage Dole’s bold flavors and bring a taste of paradise to everyone in a new way,” says Elisabeth Morris, director, brand and licensing, Dole Food Company. “BEAM’s focus on educating consumers aligns so well with our mission at Dole around nutritional education. We hope that this product will encourage more people on their health and wellness journey.”

Brokered by Beanstalk, Dole’s global brand extension agency, this collaboration continues to foster alliances between the Dole brand and disruptive brands. BEAM’s management team brings a wealth of experience, with a combined 30 years in the supplement industry.

“Since the inception of our Super Greens product, we have always thought Dole was a natural fit for a product collaboration,” says Russell Saks, chief executive officer, BEAM. “We couldn’t be more excited to partner with a company that not only makes great products but shares our values and mission, as well.”

Read more about:

BeanstalkGlobal

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like