May 2, 2023
Australian-based strategic and research-driven brand extension agency, Asembl, is representing the brand partnerships for McCormick’s Aeroplane Jelly across Australia and New Zealand.
Landing on refrigerated shelves exclusively in Woolworths stores across Australia, the first Aeroplane Jelly collaboration is with Bickford’s Group for flavored milk in raspberry, lemon and mango.
“We are thrilled to be extending the brand heritage and iconic, much-loved flavors of Aeroplane Jelly into flavored milk with the support of a trusted Australian, family-owned business like Bickford’s,” says Megan Brabant, sales and marketing director, McCormick Australia.
“Bickford’s is proud to be working with such an established Australian icon, Aeroplane Jelly,” says Patricia John, head, national accounts, Bickford’s Group. “We are excited to be pushing the boundaries of what is possible in flavored milk by recreating the classic Aeroplane Jelly flavors into a delicious-tasting flavored milk. Shoppers will be taken back to the first time they tasted Aeroplane Jelly though this time it won’t jiggle.”
“We are thrilled to be representing the licensing brand extension partnerships on behalf of McCormick’s Aeroplane Jelly,” says Justin Watson, managing director, Asembl. “For close to 100 years, Aeroplane Jelly has been Australia’s favorite jelly and the nostalgia associated with the brand makes it perfect for brand partnerships like the one with Bickford’s we have brokered for Aeroplane Jelly flavored milk. It might not wobble but Aeroplane Jelly milk is truly jelly-licious.”
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