Alcohol-free, Baileys-flavored ice cream is available at Coles in Australia.

License Global

September 26, 2023

2 Min Read
Baileys Ice Cream.
Baileys Ice Cream.Asembl

Asembl has announced it is reuniting Diageo’s Baileys with Sara Lee for a new grown-up ice cream indulgence, Baileys Ice Cream.   

Launching in time for the festive season, the alcohol-free Baileys Ice Cream is available in the ice cream section of Coles stores nationally and online.   

Baileys Ice Cream is an ice cream enriched with Baileys Irish Cream flavor and a ripple in a pint-size tub. 

“The combination of Baileys and ice cream is truly a gorgeous treat,” says Declan Hasset, senior licensing manager, Diageo. “We are so excited to build on our relationship with Sara Lee and see them launch this fantastic ice cream – they have done a great job combining the deliciousness of Baileys with their velvety rich ice cream. Lovers of Baileys and ice cream looking for an adult treat will love this.”  

“We are extremely excited to build on the success of our Sara Lee and Baileys dessert partnership with the launch of this delicious ice cream collaboration,” says Jo Matthews, head, marketing and innovation, Sara Lee. “Combining the creamy deliciousness of Sara Lee ice cream with the smooth and indulgent taste of Baileys is guaranteed to be a winner. We know that Australians today are looking for that little bit of indulgence, and this product fits perfectly with this, especially with the festive months ahead.”  

Related:Asembl Partners Chupa Chups with Chatime

“We are thrilled to be reuniting Diageo’s Baileys with Sara Lee for this latest grown-up indulgence,” says Justin Watson, managing director, Asembl. “The perfect pairing for the upcoming festive season, the Baileys Ice Cream is an unforgettable dessert experience – you just can’t go wrong combining the unmistakable flavor of Baileys Irish Cream with the delicious taste of Sara Lee ice cream.”  

The two brands were first united late last year with the successful launch of a Baileys Deluxe Baked Cheesecake and a Baileys Deluxe Chocolate Pudding in Coles stores nationally and online.   

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like