Asembl Reunites Baileys with Sara Lee for Ice Cream

Asembl has announced it is reuniting Diageo’s Baileys with Sara Lee for a new grown-up ice cream indulgence, Baileys Ice Cream.   

Launching in time for the festive season, the alcohol-free Baileys Ice Cream is available in the ice cream section of Coles stores nationally and online.   

Baileys Ice Cream is an ice cream enriched with Baileys Irish Cream flavor and a ripple in a pint-size tub. 

“The combination of Baileys and ice cream is truly a gorgeous treat,” says Declan Hasset, senior licensing manager, Diageo. “We are so excited to build on our relationship with Sara Lee and see them launch this fantastic ice cream – they have done a great job combining the deliciousness of Baileys with their velvety rich ice cream. Lovers of Baileys and ice cream looking for an adult treat will love this.”  

“We are extremely excited to build on the success of our Sara Lee and Baileys dessert partnership with the launch of this delicious ice cream collaboration,” says Jo Matthews, head, marketing and innovation, Sara Lee. “Combining the creamy deliciousness of Sara Lee ice cream with the smooth and indulgent taste of Baileys is guaranteed to be a winner. We know that Australians today are looking for that little bit of indulgence, and this product fits perfectly with this, especially with the festive months ahead.”  

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“We are thrilled to be reuniting Diageo’s Baileys with Sara Lee for this latest grown-up indulgence,” says Justin Watson, managing director, Asembl. “The perfect pairing for the upcoming festive season, the Baileys Ice Cream is an unforgettable dessert experience – you just can’t go wrong combining the unmistakable flavor of Baileys Irish Cream with the delicious taste of Sara Lee ice cream.”  

The two brands were first united late last year with the successful launch of a Baileys Deluxe Baked Cheesecake and a Baileys Deluxe Chocolate Pudding in Coles stores nationally and online.