Asembl Secures Jewelry Collection for Streets’ Bubble O’ Bill and Paddle Pop with Couture KingdomAsembl Secures Jewelry Collection for Streets’ Bubble O’ Bill and Paddle Pop with Couture Kingdom
The Couture Kingdom collection is inspired by these Streets childhood favorites and pays tribute to much-loved Australian summers.
November 15, 2021
Unilever Australia’s licensing agency, Asembl, has secured for Streets the first jewelry collection for Bubble O’ Bill and Paddle Pop with Australian accessory brand, Couture Kingdom. Now available, the 54-piece pop culture collection features necklaces, earrings, bracelets, cufflinks and rings and exudes qualities synonymous with the Couture Kingdom brand.
Each Couture Kingdom piece honors the nostalgia attached to these Streets ice creams with Bubble O’ Bill shimmering in a ‘Pastel Cowboy’ range and Paddle Pop enjoying a ‘Rainbow Safari’ collection.
“As huge fans of these iconic Aussie ice creams, it has been an incredible honor for us here at Couture Kingdom to create this collection,” says Karen Ridikas, chief creative officer, Couture Kingdom. “Our Couture Kingdom fans have (as have we) grown up with the flavors of both Bubble O’Bill and Paddle Pop and are avid collectors of pure nostalgic pop-culture accessories. For us it was all about delivering a fun, easy to wear collection that evokes the feelings of childhood summers that you can add to your everyday style no matter how old you are now.”
The Bubble O’ Bill ‘Pastel Cowboy’ range consists of 30 pieces and the Paddle Pop serves up 24 ‘Rainbow Safari’ pieces. Each piece in the 54-collection is gold-plated, crafted with a high shine finish in either white or yellow gold.
The Paddle Pop range also includes earrings inspired by the Paddle Pop ‘Lick-A-Prize’ promotion as well as Max the Lion.
“It is so exciting to see Bubble O’ Bill and Paddle Pop come to fashionable couture life with Couture Kingdom, says Annie Lucchitti, Australia marketing manager, Unilever. “Each piece in this extensive range features exquisite and intricate designs and details – Couture Kingdom has truly captured the pastel beauty of Bubble O’Bill and a vibrant rainbow feel for Paddle Pop.”
The range is available at couturekingdom.com as well as Bevilles Jewellers and independent gift and jewelry stores around Australia.
“We are incredibly proud to bring together Streets’ Bubble O’ Bill and Paddle Pop with Couture Kingdom for this first-ever range of jewelry for the two brands,” says Justin Watson, managing director, Asembl. “As big fans of the Streets brand, Couture Kingdom has crafted classic and contemporary pieces that will be loved by Bubble O’ Bill and Paddle Pop fans – young and old. We are certain many of the pieces will be at the top of holiday wish lists this year – especially the one of a kind ‘Lick-A-Prize’ drop earrings.”
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