Sponsored By

Pack features iconic Chupa Chups strawberry, watermelon and cola flavors.

License Global

December 7, 2022

2 Min Read
Bulla Dairy Foods Chupa Chups Party Pack
Bulla Dairy Foods Chupa Chups Party PackAsembl

Asembl has brought Perfetti Van Melle’s Chupa Chups and Bulla Dairy Foods together again, for a Forever Fun Flavored Icy Sticks Party Pack.

Featuring iconic Chupa Chups strawberry, watermelon and cola flavors, the limited-edition party pack is packed with 30 icy sticks, with a holiday fun color-in activity on the back of each pack, the Bulla Dairy Foods’ Chupa Chups Party Pack can be found exclusively in Coles from Jan. 4.

“We love how Bulla Dairy Foods connects with our Chupa Chups brand,” says Marta Ballesteros, licensing area manager, Marta Ballesteros. “Not only do they deliver a variety of delicious and refreshing icy sticks with the best flavor experience, but they also present them in playful packaging that ensures they are going to be a winner at any summer party.”

“We’re excited to bring the iconic Chupa Chups lollipops flavors to the freezer aisle and in turn fans of the confectionary range, young and old alike,” says George Poulos, general manager, marketing, innovation, Bulla Dairy Foods. “This also has all the makings of a perfect product for summer – fun, colorful and refreshing.”

“Chupa Chups and Bulla Dairy Foods will be getting the summer party started with this limited- edition party pack partnership,” says Justin Watson, managing director, Asembl. “Coupling the delicious and iconic Chupa Chups flavors with the deliciousness that Bulla Dairy Foods is renowned for, the Bulla Dairy Foods’ Chupa Chups Party Pack is guaranteed to be the best way to beat the heat this summer.”

Earlier this year, Asembl first teamed Perfetti Van Melle’s Chupa Chups strawberry & cream flavor to launch with Bulla Dairy Foods a strawberry and vanilla ice-cream. More recently, the two brands came together for Bulla Dairy Foods’ Chupa Chups Mixed Minis that feature strawberry & cream, watermelon and cola flavors.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like