Anheuser-Busch Launches Los Sundays Hard SeltzerAnheuser-Busch Launches Los Sundays Hard Seltzer
The new hard seltzer drink will also include a merch line.
July 11, 2023
Anheuser-Busch has announced its partnership with California-based tequila brand, Los Sundays, to launch a line of tequila-based ready-to-drink hard seltzers.
“The team at Los Sundays has created an incredible brand that consumers love,” says Fabricio Zonzini, Beyond Beer president, Anheuser-Busch. “We’re committed to strengthening our portfolio through a consumer-centric strategy, and Los Sundays Tequila Seltzer complements and expands upon our light and refreshing ready-to-drink offerings. We can’t wait to bring these great-tasting beverages to consumers.”
Los Sundays Tequila Seltzer is now available in select markets in 5% ABV 12-oz. cans in 4 packs of tropical and grapefruit flavors and an 8-can variety pack including mango, grapefruit, tropical and pineapple flavors.
“Our brand stands for quality, originality and style while always trying to lean into the fun side of things in our marketing within this category,” says Mitchell Hayes, founder, chief executive officer, Los Sundays. “We couldn’t be more excited to work with the team at Anheuser-Busch as we look to continue our shared spirit of bold innovation and consumer-centric growth.”
The launch features an exclusive merch capsule collection in the tequila brand’s signature style.
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