Tito’s Tacos Expands into Licensing (Exclusive)

Historic Los Angeles eatery grows with worldwide licensing program.

Tito’s Tacos, a landmark restaurant in Los Angeles, Calif., has tapped Prominent Brand + Talent to develop its brand through a worldwide licensing program and serve as its management and licensing agency.

The multi-year agreement will allow Prominent Brand + Talent to exclusively promote, market and license the Tito’s Tacos brand in various categories including fresh prepared and frozen foods, sauces, snacks, apparel and more.

“We are excited to partner with Prominent Brand + Talent to extend our brand into new channels and markets,” says Lynne Davidson, owner, Tito’s Tacos. “We are constantly asked to ship our food around the world and by working with the Prominent team, we will be able to promote our popular brand and offer our signature flavors and dishes to a much wider audience”.

Tito’s Tacos was founded in 1959 and offers a selection of authentic tacos, enchiladas, burritos, tostadas, salsas and more. The restaurant was ranked No. 1 in The Daily Meal’s annual ranking of America’s Best Burritos for 2015.

“We are thrilled to team up with Tito’s Tacos,” says Paul Flett, co-founder and principal, Prominent Brand + Talent. “They are a leader and a true destination restaurant for residents and visitors to Los Angeles and we plan to strategically develop the brand and make it more accessible at retail to consumers through a selective licensing strategy.”