Mike and Ike Features ‘NBA 2K17’

Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging. 

April 6, 2018

Mike and Ike Features ‘NBA 2K17’

Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.

The branded packaging–which can be found on Mike and Ike Original Fruits, Hot Tamales Fierce Cinnamon and new Mike and Ike 3 Point Mix boxes–will include locker codes for the game.

Additionally, George has participated in a number of social media activations for the brand and will make an appearance at Just Born’s virtual gaming experience event.

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