April 6, 2018
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
The branded packaging–which can be found on Mike and Ike Original Fruits, Hot Tamales Fierce Cinnamon and new Mike and Ike 3 Point Mix boxes–will include locker codes for the game.
Additionally, George has participated in a number of social media activations for the brand and will make an appearance at Just Born’s virtual gaming experience event.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like
Loading..
Report
Loading..
