Kraft Heinz, Bay Island Revive Jell-O Easter Egg

The Easter egg kit is back on market shelves.
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License Global

March 17, 2021


Through its licensing partnership with The Kraft Heinz Company, Bay Island has brought back the Jell-O Gelatin Easter Egg Mold.

"We appreciate our partnerships with The Kraft Heinz Company and Walmart and our ability to delight consumers with creative products from trusted brands," says Lucas Downs, chief executive officer, Bay Island.

The family-friendly activity kit features three flavors of 3-ounce Jell-O Gelatin (in Lemon, Cherry and Berry Blue), a reusable six-egg hinged mold and a funnel for filling. The kit makes 12 eggs and can be found at most Walmart locations this Easter season.

"We are grateful to be able to bring back this fun family tradition," says Ken McMahon, president, Bay Island. "This colorful Jell-O Gelatin egg kit is the perfect activity for celebrating Easter."

MHS Licensing represents Bay Island. Brand Central represents the Kraft Heinz Company for Jell-O and other brands.

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