
March 4, 2020

“The Halal Guys has built a worldwide following and grown from a single location into a global brand with nearly one hundred restaurants and millions of fans,” says Noah Gelbart, chief revenue officer, CAA-GBG. “We very much look forward to partnering with the brand to extend its reach to new consumers and strengthen its brand equity through strategic licensing and product extension initiatives focused on the specialty food and grocery space.”
Under the agreement, CAA-GBG will take The Halal Guys from its food carts and restaurants into specialty and grocery stores through food and packaged goods products.
“Offering our fans around the world the chance to buy our products at their local grocery store is a major step in our strategic global growth plan,” says Ahmed Abouelenein, chief executive officer, The Halal Guys. “We
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