CAA-GBG to Bring The Halal Guys to Retail and Grocery

The Halal Guys will expand beyond food carts and restaurants into retail.

March 4, 2020

CAA-GBG, a global brand management platform, and The Halal Guys, a fast-casual Middle Eastern restaurant has announced that they have established a long-term partnership.

“The Halal Guys has built a worldwide following and grown from a single location into a global brand with nearly one hundred restaurants and millions of fans,” says Noah Gelbart, chief revenue officer, CAA-GBG. “We very much look forward to partnering with the brand to extend its reach to new consumers and strengthen its brand equity through strategic licensing and product extension initiatives focused on the specialty food and grocery space.”

Under the agreement, CAA-GBG will take The Halal Guys from its food carts and restaurants into specialty and grocery stores through food and packaged goods products.

“Offering our fans around the world the chance to buy our products at their local grocery store is a major step in our strategic global growth plan,” says Ahmed Abouelenein, chief executive officer, The Halal Guys. “We

chose to partner with CAA-GBG because it is well known worldwide for its ability to help brands successfully expand into new segments, categories and markets. We couldn’t be more excited to work with the company as we take this next step in our brand’s growth and international expansion.”

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