“This partnership with Crayola is a natural fit for Zumba,” says Carolina Moraes, chief marketing officer, Zumba. “The Colors of Kindness collection is not only stylish and fun, but it also promotes a message of inclusivity and positivity, which is at the core of our brand. We’re excited to see the impact this collection will have on our Zumba community and beyond.”
The Colors of Kindness 40-piece collection has clothes and accessories, including graphic print tees with expressions such as “Dance in Color” and “Dance Outside the Lines.” The partnership also includes themed music and choreography to encourage dancing on the bright side.
Related:Crayola: A Brand in Bloom
“Colors of Kindness encourages kids and adults to think positively, share words of encouragement and celebrate kindness through all forms of artistic expression,”
A preview of the collection will debut exclusively at Zumba’s annual Instructor Convention (ZINCON) on Aug. 10. The Colors of Kindness collection will be available globally on Aug. 14 through ZumbaWear.com.
Related:Crayola Launches Crayola Studios
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.