Zumba, Crayola Partner for Colors of Kindness Apparel Collection

Zumba and Crayola have announced a new partnership and the launch of their Colors of Kindness activewear collection. Inspired by Crayola's crayon colors, the collection features clothing and accessories.

“This partnership with Crayola is a natural fit for Zumba,” says Carolina Moraes, chief marketing officer, Zumba. “The Colors of Kindness collection is not only stylish and fun, but it also promotes a message of inclusivity and positivity, which is at the core of our brand. We’re excited to see the impact this collection will have on our Zumba community and beyond.”

The Colors of Kindness 40-piece collection has clothes and accessories, including graphic print tees with expressions such as “Dance in Color” and “Dance Outside the Lines.” The partnership also includes themed music and choreography to encourage dancing on the bright side.

“Colors of Kindness encourages kids and adults to think positively, share words of encouragement and celebrate kindness through all forms of artistic expression,” says April Heeren, general manager, outbound licensing, Crayola. “We’re excited about this colorful collaboration with a company that embodies the Colors of Kindness message by empowering people to become the best of themselves.”

A preview of the collection will debut exclusively at Zumba’s annual Instructor Convention (ZINCON) on Aug. 10. The Colors of Kindness collection will be available globally on Aug. 14 through ZumbaWear.com.

Related:Crayola: A Brand in Bloom