Deal will allow the Jason Wu brand to expand into new categories.

License Global

April 1, 2024

1 Min Read
Jason Wu
Jason WuThe Brand Liaison

The Brand Liaison has been selected as the exclusive partner for the global expansion of Jason Wu licensing. Jason Wu’s foray into fashion and lifestyle categories will be orchestrated through a strategic multi-tiered licensing approach.   

“We are thrilled to partner with such a powerful brand and an iconic talent in Jason Wu,” says Steven Heller, president, The Brand Liaison. “Having admired his work for many years, it is an absolute honor to be chosen to spearhead the licensing endeavors for the Jason Wu brand.” 

Jason Wu’s meticulous design approach and attention to detail are evident in everything he designs, showcasing a distinctive DNA that has translated into fashion, lifestyle and beauty ventures.  

Through strategic partnerships formed under this collaboration, Jason Wu’s licensing model is poised to mirror the designer’s core principles. Jason himself will be closely involved in the creative process while maintaining the brand’s acclaimed couture ready-to-wear collection.  

“As a designer, my focus has always been on exquisite craftsmanship, melding modern design with timeless sophistication,” says Wu. “The concept of beautiful craftsmanship with a timeless quality has always been foundational to me. I have consistently applied these principles throughout my career, especially in various collaborative projects.” 

As an integral component of an all-encompassing multi-tiered distribution strategy, The Brand Liaison is primed to navigate and elevate the Jason Wu brand to new heights. It aims to ensure its global presence resonates with the designer’s distinct aesthetic and unwavering dedication to excellence. 

About the Author(s)

License Global

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