Crisp Fits: Poetic Brands Signs Apparel Deal with Walkers

IMG brokered a deal to bring Walkers-branded T-shirts, shorts and more to market.
License Global

January 18, 2022

Shirts from the Walker's chips collaboration with Poetic Brands
Poetic Brands/IMG/Walkers

Apparel licensee Poetic Brands has partnered with food brand Walkers to launch a range of adult apparel in the U.K. and Ireland, through a deal brokered by Walkers’ licensing agency, IMG. 

The apparel collection will include sweatshirts, T-shirts, joggers, shorts and more, all taking inspiration from the brand which originated in 1948 and quickly became the most popular crisp (or potato chip) brand in the U.K.  

“Walkers is a dream property to work with as it holds a place in the hearts of many,” says Elliott Matthews, managing director, Poetic Brands. “We’re having fun with the iconic logo and branding for this collection and creating some on-trend pieces which are sure to be a hit.” 

“The Walkers brand is instantly recognizable and has a timeless appeal that is loved by consumers of all ages, which will be highlighted throughout this apparel collection with Poetic Brands,” says Sam Barker, senior licensing director, IMG. 

 

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.