This spirit is at the heart of the new “Just As You Are” campaign by Rue des Mille for Barbie, designed for adult fans. The special edition Rue des Mille for Barbie will be distributed online and in concessions across Italy, from this week.
"Barbie is more than an icon; it is also a brand with which we share visions and values," says Federica Pieroni, marketing director, Rue des Mille. "Our jewels have always tried to illuminate the modern women who make their dreams reality, without ever forgetting their style and identity.”
The collection is comprised of 10 pieces inspired by Barbie, in the Rue des Mille style, with beautiful and fashion-forward pieces including hoops, a chunky link bracelet, velvet choker, rings and more.
"I am thrilled to announce the partnership with Rue des Mille" says Andrea Ziella, head of marketing & digital, Mattel Italia. “Since her debut in 1959, Barbie has become an international icon and
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