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Barbie and Rue Des Mille Launch ‘Just as You Are’ Campaign and Special-Edition JewelryBarbie and Rue Des Mille Launch ‘Just as You Are’ Campaign and Special-Edition Jewelry

The campaign is fronted by Italian superstar dancer Giulia Stabile.

License Global

November 15, 2021

1 Min Read

Barbie debuts a new partner in Italian jewelry brand Rue des Mille.  

This spirit is at the heart of the new “Just As You Are” campaign by Rue des Mille for Barbie, designed for adult fans. The special edition Rue des Mille for Barbie will be distributed online and in concessions across Italy, from this week. 

"Barbie is more than an icon; it is also a brand with which we share visions and values," says Federica Pieroni, marketing director, Rue des Mille. "Our jewels have always tried to illuminate the modern women who make their dreams reality, without ever forgetting their style and identity.”  

The collection is comprised of 10 pieces inspired by Barbie, in the Rue des Mille style, with beautiful and fashion-forward pieces including hoops, a chunky link bracelet, velvet choker, rings and more.   

"I am thrilled to announce the partnership with Rue des Mille" says Andrea Ziella, head of marketing & digital, Mattel Italia. “Since her debut in 1959, Barbie has become an international icon and muse. Today, Barbie is the world’s No. 1 fashion doll and continues to spark imaginations and influence conversations. From female firsts to famous collaborations, Barbie reflects the times – a snapshot of pop culture. Our new partnership encourages imagination and creativity, and we are proud of this collection that allows fans to express themselves also through fashion.”  

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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