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Who Were the Big Winners at B&LLAs? Find Out Inside

The winners of the 2018 Brand & Lifestyle Licensing Awards were unveiled last week on April 26 at The Dorchester Hotel in London.

License Global

May 1, 2018

2 Min Read

The annual event celebrated the best licensed products across categories like accessories, apparel, health and beauty, food and beverage and more. More than 400 licensors, licensees, agents and retailers were present to mark the occasion.

Brand Licensing Europe 2018 was headline sponsor and LIMA provided full support to the event as well.

The 2018 B&LLA Winners include:

The Product Awards

  • V&A bag and accessories collection from Knomo–Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by CPLG)

  • Krispy Kreme beauty gifting collection from H&A–Best Brand Licensed Health & Beauty Product or Range (sponsored by Joules)

  • RHS flora apparel by Coast–Best Brand Licensed Adult Apparel Product or Range (sponsored by National Geographic)

  • Orla Kiely stationery collection from Wild & Wolf–Best Brand Licensed Gifting Product or Range (sponsored by Prima and Country Living)

  • Baileys coffee pods from Tassimo–Best Brand Licensed Food or Beverage Product or Range (sponsored by TSBA Group)

  • V&A collection from John Lewis–Best Brand Licensed Homewares Product or Range (sponsored by Vintage Kellogg’s)

  • Crayola x Charlotte Olympia–Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)

  • Marshall wireless multi-room speaker system from Zound Industries–Best Brand Licensed Consumer Hard Goods Products or Range (sponsored by Golden Goose)

  • Military Wives choirs homeware and fashion accessories from M&Co–The Inspired Innovation Brand Licensed Product or Range (sponsored by Discovery Consumer Products)

The Retail Awards

  • M&Co–Best High Street Fashion Brand Licensed Retailer Execution (sponsored by Beanstalk)

  • John Lewis–Best Department Store Or Mixed Retailer Brand Licensed Execution (sponsored by Happy Jackson)

  • Tesco–Best Supermarket Brand Licensed Execution (sponsored by The Smiley Company)

  • DFS–Best Specialist Brand Licensed Retailer Execution (sponsored by Brandgenuity Europe)

The Property Awards

  • Victoria and Albert Museum (V&A)–Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)

  • Laura Ashley–Best Licensed Lifestyle Brand (sponsored by PowerStation Studios)

  • Goodyear–Best Licensed Non-Food Brand (sponsored by Those Licensing People)

  • Jelly Belly–Best Licensed Food or Beverage Brand (sponsored by Corsair)

  • Sara Miller London–Best Licensed Fashion or Talent Brand (sponsored by Spring Fair & Autumn Fair)

  • Richard Pink, Pink Key Licensing–The Brand Licensing Ambassador of the Year (sponsored by Brandcomply.com)

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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