What to Expect at Licensing Week Virtual

Get ready for Licensing Week Virtual with License Global’s event primer and our latest reports from the digital show floor all this week.

License Global

June 12, 2020

5 Min Read

The licensing industry’s highly anticipated inaugural virtual event is finally here.

After the COVID-19 pandemic shut down mass gatherings, the Global Licensing Group pivoted swiftly, launching Licensing Week Virtual. The event, taking place June 15-19, provides an opportunity for the licensing industry to meet, learn, introduce new brands and make deals. The event will provide the same Matchmaking Service of in-person events of year’s past, now available for digital meetings, and will highlight some of the biggest trends to expect.

“Whilst we can never fully replicate the live event experience, Licensing Week Virtual will certainly provide the two most important elements of our traditional Global Licensing Group events – connections and learning,” says Anna Knight, vice president, Global Licensing Group. “From the popular Matchmaking Service, which allows attendees to search for, connect and secure meetings before the show begins, to an interactive and colorful expo floor featuring 30-plus exhibitors spanning entertainment, gaming, lifestyle brands and more, to the second annual Pitch the Brands contest, what makes this inaugural virtual event unique is its timeliness. We’ve folded in support measures not historically seen at a live event – on-demand educational seminars and sessions dedicated to navigating the current pandemic, which attendees can view at a time that suits them.” 

Some of the biggest names in the industry will partake in the event as exhibitors, attendees or sponsors. Leaders from organizations such as ViacomCBS, Kraft Heinz and the NFLPA will be on hand to ring in the newest venture from the Global Licensing Group.

Here are some of the highlights registered attendees should expect on each day of the show. To register, please visit the event registration page and sign up in order to visit the trade show floor from the comfort of your own home.

Keynotes and Discussions from Industry Leaders

Licensing Week Virtual will bring together some of the industry’s top thought leaders for panels on topics including the power of online opportunities and advice on navigating a post-pandemic world. Executives from leading companies such as Global Icons, Kraft Heinz, Netflix and ViacomCBS Consumer Products will share their visions and insights. Live keynotes are scheduled and will be held at 9:00 a.m. PST/17:00 p.m. BST. Both U.S. and European audiences will be able to stream the keynotes on-demand as well for an additional seven days following the event.

To learn more about the upcoming panels, please read our coverage of the speaker lineup.

On-Demand Presentations, Networking Opportunities and Fireside Chats

The week-long virtual event program brings the global licensing industry together and will highlight unique voices from across the licensing landscape with a series of on-demand speaker sessions that will cover a wide range of topics.

Attendees will be granted access to live networking events that will provide a fun and educational atmosphere. Licensing Week Virtual will also host digital networking events that highlight helpful habits such as meditation and a trivia night to test your industry knowledge.

Check out the full Licensing Week Virtual agenda to learn more.

Matchmaking Goes Virtual

For any licensing event, matchmaking and meeting potential new partners is a crucial part of the experience. Licensing Week Virtual is no different, offering a full Matchmaking Service to help schedule digital meetings during the event. To learn how to get the most out of the Matchmaking platform, check out our Top 10 Matchmaking Tips for Licensing Week Virtual.

Check Out Exhibitors from the Virtual Show floor

Licensing Week Virtual will feature 30 exhibitors across the virtual trade show floor. Sponsors and exhibitors including Brainbase, Beanstalk, Bioworld Merchandising, Easyriders, Jewel Branding & Licensing, NFLPA, OpSec, Sagoo, The Smurfs, Ubisoft and ViacomCBS will be available to speak with you virtually about their properties as well as upcoming opportunities.

“We are delighted to be able to join Licensing Week Virtual as one of 30 sponsors and showcase our exciting roster of brands, featuring new opportunities for existing licenses, as well as some fantastic new properties,” says Veronique Pichon, president, Sagoo, which will showcase its portfolio of brands including Care Bears, Miffy and AC/DC . “The innovative event is crucial during this unprecedented time and will allow companies and individuals throughout the industry to network, build their brands and support one another.”

Pitch the Brands from the Comfort of Home

Continuing on the success of last year’s Pitch the Brands at Licensing Expo 2019, Licensing Week Virtual will see the return of the competition in a new digital format. Up to 10 selected applicants will have their product revealed to a live online audience and panel of judges for the 2020 edition of the contest, taking place during Licensing Week Virtual.

Open to U.S.-based applicants only, all finalists will have the opportunity to receive direction and first-hand insight on their invention from recognized licensing and consumer product executives and thought leaders from around the globe while competing for the chance to claim the grand prize of a one-on-one consultation package with InventHelp, worth more than $1,500. Learn more about the event by visiting the Pitch the Brands webpage.

Follow Us to Stay Updated on the Latest Highlights from the Event

License Global will be keep you posted on the latest trends and news from the show floor. Beginning Monday, our coverage will be focused on all things Licensing Week Virtual. To follow our updates, please visit our events highlights page.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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