Licensing veteran and creative agency now part of Merchantwise Group.

License Global

July 10, 2023

2 Min Read
Nick Mills, Merchantwise Group
Nick Mills, Merchantwise GroupNick Mills, Merchantwise Group

Creative retailer Nick Mills and his boutique licensing and creative agency, The Dot Collective, have joined the Merchantwise Group.

Appointed as the Merchantwise Group’s retail and trend director, Mills’ existing brand representation clients under his agency, The Dot Collective, will now be incorporated into the extensive Merchantwise Group portfolio.

“I am very excited to begin working with the Merchantwise and Asembl teams on such an incredibly broad and diverse set of global brands and iconic properties,” says Mills. “I am looking forward to delivering brand-elevating collaborations, exciting new product and retail initiatives and best-in-class collections for our existing and future partners.”

In his new role, Mills will work across the group’s licensing and merchandising agency, Merchantwise and its strategic lifestyle and FMCG brand extension agency, Asembl, where he will seek incremental growth partnership opportunities across music, retail and fashion.

With more than 18 years of experience working for and with Australia’s largest retail brands, Mills’ experience covers design, buying, product development, marketing, merchandising, ecommerce, licensing and business innovation. Mills’ agency, The Dot Collective, is a brand and licensing agency specializing in bringing together artists, designers, brands and retailers.

Most recently, Mills was a retail and fashion consultant to Mattel and worked with the team at Primark on trend direction, license strategy and range creation. He has also been a fashion and lifestyle consultant to Warner Bros. for more than a decade. Mills held numerous roles for the Cotton On Group, encompassing licensing, design and brand innovation.

“We are delighted to welcome Nick Mills and The Dot Collective into the Merchantwise Group,” says Alan Schauder, chief executive officer, Merchantwise Group. “Nick is one of Australia’s most uniquely talented professionals in the development of creative fashion collaborations, licensing and retail partnerships. He has a strong creative eye and has his finger on the pulse on the latest street and fashion design trends. Nick will work closely with our Merchantwise and Asembl brand teams to build strong new fashion and retail programs for our exciting array of global and local brand clients.”

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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