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Magic Wheelchair, Monster City to Reveal One-of-a-Kind Creation at Licensing Expo

Licensing Expo, the world's largest and most influential licensing industry event, has announced that Magic Wheelchair, a nonprofit organization that works to provide epic costumes for youth wheelchair users, will be revealing a one-of-a-kind creation on site that will bring one young girl’s favorite character to life on the show floor.

License Global

May 23, 2019

2 Min Read

Licensing Expo, the world's largest and most influential licensing industry event, has announced that Magic Wheelchair, a nonprofit organization that works to provide epic costumes for youth wheelchair users, will be revealing a one-of-a-kind creation on site that will bring one young girl’s favorite character to life on the show floor.

The reimagined wheelchair, which will be revealed at 10:30 a.m. on Wednesday, June 5 at Booth J170, was made possible with the contributions of Monster City Studios, a full-service design and fabrication company, and Kendall Walker, a young girl living with Spina Bifida.

Magic Wheelchair has built costumes for hundreds of families nationwide–free of cost–providing kids in wheelchairs unforgettable experiences.

“It brings us such pleasure watching the smile on each child’s face grow as they see their specialized wheelchair costume for the first time,” says Christine Getman, executive director, Magic Wheelchair. “Through working with various brands, we have been able to bring many children’s favorite characters to life, ranging from superheroes to unicorns, and spaceships to princess carriages. We’re thrilled to bring a Magic Wheelchair reveal to Licensing Expo, not only to meet more brands to potentially work with, but to show people the magic of our collaborative efforts.”

The Magic Wheelchair costume that will be revealed to Walker and her family on site at Licensing Expo was built by Monster City Studios’ creative artists, technicians, draftsmen and fabricators.

“We at Monster City love being able to bridge the gap between kiddos in wheelchairs and able-bodied kiddos,” says James Powell, vice president, design, Monster City Studios. “When an able-bodied child sees a kiddo in a Magic Wheelchair costume, they can’t help but interact, talk and play! For us, that’s when the Magic starts.”

Following the reveal, Walker will lead Licensing Expo’s Character Parade in her new creation. For more information on the Character Parade and other official Licensing Week 2019 events, see here.

Licensing Expo 2019 takes place June 4-6 at the Mandalay Bay Convention Center in Las Vegas, Nev.

To register as media, please visit: licensingexpo.com/press/register.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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