Explore the potential of the China licensing market remotely.

License Global

February 24, 2021

1 Min Read

Licensing Expo Shanghai held a webinar this morning to show how the event energizes overseas licensing companies to win in the China licensing market. A new, high-quality and efficient digital integration program has been launched under COVID-19.

In this session, learn and share about:

  • the latest industry insights about China's licensing market;

  • how GLG's digital events are meeting objectives;

  • Solutions to social distancing and physical lockdown; and

  • the efficient and fast gateway to china's licensing market.

China is one of the fastest-growing markets in the world. The sales revenue generated by licensed merchandise and services grew to $10.4 billion with a year-on-year rise of 9.7 percent. However, it only accounted for 3.6 percent worldwide, which appears to have ample space and potential to grow.

To learn more, please visit the Licensing Expo Shanghai website.

Read more about:

Licensing Expo China

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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