HK Licensing Show Highlights Asian Opportunities

Organized by the Hong Kong Trade Development Council, the Hong Kong International Licensing Show saw more than 21,000 visitors from more than 100 countries, an increase of 4 percent from 2016.

April 6, 2018

5 Min Read

The 15th annual Hong Kong International Licensing Show hosted a record number of visitors at its three-day event, Jan. 9-11.

Organized by the Hong Kong Trade Development Council, this year’s event showcased the scope of licensing opportunities in Asia and highlighted an extensive range of categories, including fashion, food and beverage, animation and more.

“The licensing industry is diversifying,” says Raymond Yip, deputy executive director, HKTDC. “Properties now include such categories as lifestyle and fashion, characters, animation, edutainment, art and culture, and food and beverage. Such widespread applicability suggests that the licensing industry will become more vibrant with keen demand for related supporting services. As the licensing hub for Asia, Hong Kong has a deep pool of IP professionals who can assist different companies to create and capture new licensing opportunities.”

The Hong Kong International Licensing Show welcomed more than 21,000 visitors from more than 100 countries, an increase of 4 percent from 2016.

Steven Ekstract of License Global with with PC Xu of Oriential DreamWorks, Kelvin Hou of Mtime, Eric Tan of Fifth Journey and Kenneth Lau of Huayi Brothers Brand Management.

More than 377 exhibitors from 12 countries and regions showcased more than 900 brands and properties. Among the exhibitors were Caterpillar, MTV, Nickelodeon, Twentieth Century Fox, Rainbow and Smiley, among others. Six international pavilions also featured brands from the Chinese mainland, Japan, Korea, Malaysia, Thailand and Taiwan.

More than 600 business sessions were held, a host of which were organized in collaboration with nine industry associations to explore new markets and opportunities in licensing as well as find new ways to upgrade and transform to enhance competitiveness. Among the participating associations were the Federation of Hong Kong Brands, Hong Kong Association of Amusement Parks and Attractions, Hong Kong Apparel Society, The Hong Kong Exporters’ Association, The Federation of Hong Kong Watch Trades & Industries and The Hong Kong Retail Management Association, among others.

Meanwhile, held simultaneously to the Licensing Show was the sixth annual Asian Licensing Conference, which addressed issues such as licensing in the digital era, lifestyle branding and licensing opportunities related to the Belt and Road initiative, as well as featured executives from companies such as Mtime, Viacom International Media Networks and Beanstalk. 

Highlights from the conference include:

Steven Ekstract of License Global, Neal Rudge of Licensing Studio; Jimmy Kim of MNC Media; Vladimir Gorbulya of Animaccord; and Nick Chan of The Law Society of Hong Kong.

“Keys to Unlock the ‘Belt and Road’ Licensing Opportunities” presented by:

  • Steven Ekstract, global publisher, License Global; 

  • Neal Rudge, partner, Pacific Licensing Studio;

  • Jimmy Kim, senior vice president, licensing/contents/format, MNC Media; and

  • Vladimir Gorbulya, vice president and head of licensing, Animaccord

“Opportunities for Entertainment Services” presented by:

  • Steven Ekstract, global publisher, License Global;

  • PC Xu, general manager, ancillary business, Oriental DreamWorks;

  • Kelvin Hou, chief executive officer, Mtime;

  • Eric Tan, chief executive officer and founder, Fifth Journey; and

  • Kenneth Lau, deputy general manager, Huayi Brothers Brand Management

“Brand Licensing in the Digital Era” presented by:

  • Charles Riotto, president, LIMA;

  • Don Anderson, head, kids and learning partnerships, YouTube APAC;

  • Makoto Asunuma, managing director, Bandai Namco Entertainment; and

  • Alex Lambeek, chief commercial officer, Rovio

Charles Riotto of LIMA; Ron Johnson of VIMN; Leigh Anne Brodsky of Discovery Global Enterprises; and Daniel Amos of Beanstalk

“Digital Transformation of Licensing” presented by:

  • Charles Riotto, president, LIMA;

  • Ron Johnson, executive vice president, consumer products, promotions and recreation, VIMN;

  • Leigh Anne Brodsky, executive vice president; Discovery Global Enterprises; and

  • Daniel Amos, associate vice president, brand development, Beanstalk

“Branded Experience, Branded Lifestyle” presented by:

  • Maura Regan, executive vice president, LIMA;

  • Claire Pierce, sales director, brand licensing, Meredith;

  • Andrew Rossi, managing director, Moleskine Asia;

  • Chris Xu, managing director, Iconix China; and

  • Pinky David, vice president, Asia Pacific, Twentieth Century Fox Consumer Products

The International Licensing Industry Merchandisers’ Association also hosted the 2016 Asian Licensing Awards, which recognizes licensing excellence and innovation across Asia. Brands were honored in a raft of categories, including Best Asian Property of the Year, Best Corporate Brand, Best Licensee of the Year and Best Retailer of the Year.

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