Brand & Lifestyle Licensing Awards Finalists Unveiled

Nominees were announced for 19 categories.

License Global

March 24, 2022

5 Min Read

The Brand & Lifestyle Licensing Awards event – now in its seventh year – will take place on April 27 at an afternoon event at the Hilton Park Lane, London.  

Brand Licensing Europe returns as the headline sponsor of the Brand & Lifestyle Licensing Awards, while trade body Licensing International will once again be lending its support.  

Several names have also pledged their support as sponsors, including MDR Brand Management, The Point.1888, CAA-GBG, WildBrain CPLG, Pink Key Licensing (Pringles), Start Licensing, Golden Goose, Discovery Consumer Products, Erve, Dependable Solutions, Poetic Brands, H&A, Beanstalk, Metrostar, TSBA, Brandgenuity and  

Click here for ticket and table information for The B&LLAs awards event.  

The B&LLAs 2022 will look to reward brand and lifestyle licensing activity that has taken place in the U.K. between January 1, 2021 and December 1, 2021, across product, retail and property categories. In addition, the Brand Ambassador Award will also be presented to a brand owner, licensor, retailer, licensee or supplier, acknowledging their contribution to the brand licensing sector. The finalists for each of these categories have been announced. 

And the nominees are… 

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range 

Coca-Cola Gel-Quantum 90 Footwear from Asics 

Farah Smart Watch from Peers Hardy 

Jelly Belly Sneakers from Reebok 

Joules Luggage from Pelham Group 

Joules Optical Eyewear from Monsottica 

Osprey London Footwear from 33 Joints 

Penn Footwear from Vans 

Royal Airforce Red Arrows Chronomat Watch from Breitling 

V&A Alice in Wonderland Bag Collection from Olympia Le-Tan 

Best Brand Licensed Food or Beverage Product or Range 

Del Monte Frozen Fruit Range from Iceland 

English Heritage Potato Crisps from Made for Drink 

Gordon Ramsay Italian Collection from Benchmark Drinks 

Guinness & Smoky Steak Slice from Ginsters 

Harry Ramsden's Frozen Range from Iceland 

Hershey's Cookies' n' Creme Frozen Desserts and Cup Cakes from Iceland 

Hotel Chocolat x MyProtein Layered Bars from The Hut Group 

Slush Puppie Confectionery and Freezables Range from Rose Marketing 

TfL The Spirit of the Underground Single Malt Whisky Collection from Bimber Distillery 

TGI Fridays Frozen Appetizers and Desserts from Iceland 

Best Brand Licensed Health and Beauty Product or Range 

Alice Scott Health and Beauty Gift Range for Tesco from H&A 

Amy Winehouse Frankly Amy Beauty Box from Illamasqua 

Chupa Chups Personal Care Range for Boots from Corsair 

Hawaiian Tropic Pearlescent Fragrance Mists from Designer Parfums 

Kellogg's Lip Balms from CrackerJack 

RHS Home Grown Range from Heathcote & Ivory 

Sara Miller Underwater Spa Collection from Heathcote & Ivory 

Superdry Gifting Collections for Superdrug from SLG Brands 

Van Gogh Museum Sunflower Pop from Floral Street Fragrances 

Best Brand Licensed Adult Apparel Product or Range 

Amnesia Ibiza for ASOS from Poetic Brands 

Charlotte Posner Collection from Never Fully Dressed 

Haribo Collection from Puma 

Morris & Co. Apparel Collection from Next 

Natural History Museum The Epic Dinosaur Collection from Desmond & Dempsey 

Playboy x Tezenis Collection from Calzedonia 

RHS Collection from Oasis 

Scion Living Apparel and Nightwear from Next 

Smiley SS21 Collection from Ellesse 

Best Brand Licensed Gifting Product or Range 

Battersea Pop Up Cards from Cardiology 

Bouffants and Broken Hearts by Kendra Dandy Gifting Collection for Boots from SLG Brands 

Frida Kahlo Homeware Accessories from Sass & Belle 

Heinz Gift Range from Kimm & Miller 

Hershey's Gift Range from Kimm & Miller 

Joules Crafting Range from Hobbycraft 

National Gallery Delicious Art Range for Boots from IG Designs 

National Trust Explore & Treasure from Toasted Crumpet 

Sara Miller Orchard Gift Collection from Portico Designs 

Sophie la Girafe Crochet Baby Collection Kits from Stitch & Story 

Best Brand Licensed Homewares, Kitchen and Tabletop Product or Range 

Eleanor Bowmer Collection from Captivate Brands 

Emma Bridgewater Rainbow Toast Collection from Elite 

Joules Country Cottage Collection from Pure Tabletop 

House Beautiful Islington and Camberwell Kitchens from Homebase 

House Beautiful Tableware Collection from Homebase 

Laura Ashley Collection from Blueprint Collectables 

Meg Hawkins Tableware from Widdop and Co 

Morris & Co. Tea Collection from Spode 

Sara Miller Orchard Collection from Elite 

V&A Reflect Series from Richard Brendon 

Best Brand Licensed Children's Product or Range 

Barbie Kidswear Collection from River Island 

Laura Ashley Childrenswear Range from Next 

National Geographic Ultimate Dig Kits from Bandai 

Natural History Museum Childrenswear Collection for John Lewis from Bro Global Group 

Natural History Museum Dinosaur Childrenswear Collection from Marks and Spencer 

Nerf Collection for Tesco from Blues Clothing 

RHS Collection from George@Asda 

Team GB Scooters and Helmets from Micro scooter 

TfL London Underground Electric Train Set from The London Toy Company 

Best Brand Licensed Electrical and/or DIY Products or Range 

Braun Pulse Oximeter from Helen of Troy 

Coca-Cola The Unity Collection from Casetify 

Goodyear Dash Cam from Avron 

Goodyear Digital Compressor from ABC Parts 

National Trust Lighting Collection from Anglepoise 

Royal Observatory Greenwich Firstscope 76 from Celestron 

"Tetris" Tetrimino Waffle Maker from Fizz Creations 

Best Brand Licensed Home Decor Product or Range 

Good Housekeeping Sofa Collection from DFS Trading 

Joules SS 21 Collection from Bedeck 

LEGO Wooden Collection from Nordic Houseware Group 

Mrs. Hinch Homewares from Tesco 

National Trust Tile Collection from Sarsen Stone Group 

RHS Decoupage Papers Collection from Annie Sloan Interiors 

Sara Miller 2021 Collection from Ashley Wilde Group 

Scion Living Collection from Next 

V&A Brompton Collection from Sofas and Stuff 

Inspired Innovation Brand Licensed Product or Range Award 

Battersea Dogs & Cats Home Dog Ice Cream from Jude's Ice Cream 

Bob Marley x AFC Ajax from Adidas 

Country Living Outdoor Buildings from Homebase 

Eve Sleep CBD Oil from Sana Lifestyle by Sana Life Science 

Goodyear G9 E-scooter from Clickerland 

Joules Pet Sofas from DFS Trading 

Morris & Co Canine Companion Dog Walkers Kit from Heathcote & Ivory 

National Trust Camping Collection by Vango from AMG Group 

"Tetris" Tetrimino Waffle Maker from Fizz Creations 

The Sustainability Brand Licensed Product or Range Award 

Discovery Animal Planet Magazine from DC Thomson Media 

DuraOcean Furniture from LifestyleGarden 

Eden Project Canopy Collection from LSA 

Eden Project Nespresso Compatible Coffee Pods from Fresh Coffee Shop 

Grand Designs Sofas for DFS from DFS Trading 

Marine Conservation Society Sea Change 2022 Calendar from Carousel Calendars 

Natural History Museum The Epic Dinosaur Collection from Desmond & Dempsey 

Van Gogh Museum Sunflower Pop from Floral Street Fragrances 

WWF x F&F Kids and Baby Collection from Tesco 

Best Fashion Retailer of Licensed Brands 







River Island 

Urban Outfitters 


Best Department Store or Mixed Retailer of Licensed Brands 



John Lewis 



TK Maxx 


Best Supermarket of Licensed Brands 








Best Specialist Retailer of Licensed Brands 








Best Licensed Heritage or Institution Brand 

Eden Project 

Historic Royal Palaces 

Morris & Co 

The National Gallery 

Natural History Museum 

National Trust 

Royal Horticultural Society (RHS) 

Van Gogh Museum 

Victoria and Albert Museum (V&A) 

Best Licensed Lifestyle Brand 

Country Living 



House Beautiful 



Team GB 

Transport for London (TfL) 


Best Licensed Design-led Lifestyle Brand 

Alice Scott 

Bouffants & Broken Hearts by Kendra Dandy 



Laura Ashley 

Me to You 



Best Licensed Food or Beverage Brand 


Chupa Chups 




Jelly Belly 


Slush Puppie 

TGI Fridays 

Best Licensed Fashion or Talent Brand 

Amy Winehouse 

Emma Bridgewater 

Frida Kahlo 


Meg Hawkins 

Mrs. Hinch 

Nadiya Hussain 

Sara Miller London 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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