BLE Unveils New Layout

Organizers plan a second central aisle and staircase for 2016 event.

Brand Licensing Europe has unveiled a new layout for the 2016 event that will feature two central aisles, encouraging a free flow of visitors across the Character & Entertainment zone on the ground floor.

The new floor plan also calls for two central staircases up to the Art, Design & Image and Brands & Lifestyle areas, designed to ease congestion and enable additional access to these sections.

In addition, some stands in the Character & Entertainment zone will undergo dramatic increases in size next year. Nickelodeon Viacom Consumer Products, Sony Computer Entertainment Europe, Warner Bros Consumer Products, Turner Cartoon Network, Mattel Brands Consumer Products and Hasbro Brand Licensing & Publishing have all significantly increased their stand sizes, in some cases by as much as 150 percent, creating the largest stands the show has ever seen.

“BLE has always been a very visual event, but next year's show looks set to be phenomenal,” says Darren Brechin, event director, BLE. “For a visitor, navigating your way around the show can be daunting. From the minute you walk through the door you are greeted with striking images, displays, vast stands and lots of fellow visitors; we hope that by adding another main aisle it will become easier for visitors to make their way around and find everything they need. For exhibitors, this means more traffic to and from their stands. We hope that all these changes will amplify the visual feast that is BLE.”

 BLE 2016 will take place from Oct. 11-13 at London’s Olympia exhibition hall. More than 150 exhibitors are already confirmed to attend the event including Entertainment One, Ubisoft EMEA, Universal Partnerships & Licensing, BBC Worldwide, ITV Studios Global Entertainment, Automobili Lamborghini, The British Library, Brandgenuity, Pink Key Consulting and Teo Jasmin.

For more information visit BrandLicensing.eu.