BLE Unveils 30 Day Countdown

Brand Licensing Europe has unveiled its new social media campaign to build excitement and buzz for the show, which takes place Oct. 11-13, at London’s Olympia exhibition hall.

The campaign, which is now live, will feature a different brand each day in the countdown. Brands represented include Twentieth Century Fox, Mattel, Start Licensing and Global Icons, among others. Posts will be shared across Twitter, Facebook and Instagram.

The countdown kicked off with the show’s official publication, License! Global.