BLE Readies for October Expo

Brand Licensing Europe this October will welcome some of the world’s leading consumer brands.

April 6, 2018

1 Min Read

Brand Licensing Europe this October will welcome some of the world’s leading consumer brands from fashion, sports, food, publishing, lifestyle and celebrity.

This list of high profile properties will come together with retailers, manufacturers and other potential partners to explore the creation of new products and services at BLE in London, October 15-17.

A new, zoned floor plan will enable visitors to navigate the vast array of brands more easily than ever before.

In the Brands area visitors will find top brands such as Coca-Cola, Adidas, Nike, Chupa Chups, Jelly Belly, Budweiser and Aquascutum. High-profile heritage and non-profit brands include The National Trust, World Wildlife Fund and the Victoria and Albert Museum. For athletic prowess Manchester United, Real Madrid and the National Basketball Association will square up with Slazenger and the Royal Ballet. BLE welcomes confectionery hero Chewits and the legendary guitar brand Fender for the first time this year.

In the Art, Design & Illustration area you’ll find Belle and Boo making its debut, together with Fatina Dreams, Gorjuss and Helz Cuppleditch.

“There is a good reason these consumer brands come to BLE,” says Darren Brechin, event director, BLE. “They are looking for the chance to make new partnerships with manufacturers, retailers or service providers so that, together, they can create meaningful new ways to connect with consumers and to grow their business. If you want to work with them, BLE is where to be.”

Brand Licensing Europe 2013 will take place from October 15-17 at London’s Olympia exhibition hall.

For more information please visit

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Brand Licensing Europe
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