BLE Adds New Charity Partners

KidOut joins roster of charities Brand Licensing Europe's 2016 event.

Brand Licensing Europe has entered into a new charity partnership with the U.K. non-profit KidsOut for its 2016 event, which will take place Oct. 11-13 in London.

KidsOut is a charity that helps to transform the lives of disadvantaged children and young people in the U.K. by providing fun opportunities and positive experiences to enhance their wellbeing and outlook for a happier future.

As a BLE charity partner, the organization will receive marketing exposure and will also exhibit for the first time.

BLE also supports The Lightfund, Battersea Dogs & Cats Home, Help for Heroes and the BAT Foundation by providing free exposure and marketing opportunities during the show campaign.

“Our charity partners are an important element to the show, and we are delighted to welcome KidsOut not only to BLE, but to the licensing world,” says Darren Brechin, event director, BLE. “We know licensing care create a valuable revenue stream for charities; and we hope that over the next few years BLE will open up some doors for KidsOut.”