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Licensing International France also added an entry for licensing programs that piqued the industry’s attention.
March 4, 2021
The winners of the 2021 Licensing International France Awards were unveiled on March 4 at its premiere live virtual event that gathers nearly 250 industry executives from France and around the world.
The event was hosted by Christophe Drevet of CDR Strategy and Licensing International France’s Florence Ayem and Laurent Taieb.
The 12 Awards winners were selected from among the 104 submissions received, an increase of 30 percent versus last year.
2021 Licensing International France Awards winners include:
Best Licensed Product: LEGO for the Super Mario construction range;
Best Retail or Digital Activation: PicWicToys for We Need to Find Santa Claus;
Best Promotion or Event: Warner Bros. Consumer Products for the LU x DC Comics x Funko activation;
Best Licensed Collaboration: Crunchyroll for the Captain Tsubasa x French Football Federation;
Best Digital Brand: Super Mario / Nintendo;
Best Entertainment Brand: Harry Potter / Warner Bros. Entertainment;
Best Sport Brand: National Basketball Association;
Best Licensee: Funko;
Best Celebrity, Corporate Or Lifestyle Brand: Koh-Lanta / TF1 Licences;
Best Licensor or Licensing Agency: The Pokémon Company International; and
French Rising Star: Jeanne Balédent, manager, licensing, Wildbrain CPLG.
In addition to the award winners above, Licensing International France extended a special mention to the following entries that, while not winning an award, still captured LI‘s attention.
Licensing International France Crushes include:
Barbapapa x Merci collaboration with TF1 Licences;
The Bureau for The Deep Game Dama Dreams;
Label Chaussette x RATP la ligne for its socks line; and
“Find Me in Paris” and Wagram Music.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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