What’s Happening at Brand Licensing Europe

Brand Licensing Europe is the first in-person licensing trade show in more than a year. Here’s what you can expect at the biggest licensing event of 2021.

License Global

November 15, 2021

1 Min Read


  1. Keynotes 

Enjoy insightful live keynotes on the first two days of BLE. On Day 1, Team GB will host a panel session featuring British Olympic gold medalists BMX Freestyler Charlotte Worthington, who’ll appear in-person next to Tim Ellerton and Will Stewart, all joined by Tom Daley who will appear by video link. On Day 2, ViacomCBS Consumer Products will discuss insights from their diversity and inclusion esports with a focus on their recent toy research. 

  1. License This! 

Watch the finalists of the Kelvyn Gardner License This! Competition battle it out in the live finale, taking place at BLE on Friday, Nov. 19 in the Retail Trends Lounge. This year’s competition will include three categories: Character & Animation, Brand & Design for unlicensed brands and the new Product Design category. 

  1. Licensing U 

Licensing U is an educational program bringing everything there is to know about the $292 billion licensing industry, offered for the first time at BLE and produced by Licensing International. Passes start at just £145 and can be purchased when registering for BLE. All content will be available from Nov. 22 and remain on-demand for three months. 

  1.  One-on-One Meetings 

Take advantage of the free Meeting Service to plan meetings ahead of time with the more than 170 exhibitors showcasing their brands at BLE. Big names include Aardman, Hasbro, ViacomCBS, Chupa Chups, CAA-GBG and many more. 

  1. In-Person Fun 

The much-loved character parade will see more than 60 favorites walk through the show at 11:30 a.m. on Days 1 and 2 of BLE. In addition, bring an old item of branded clothing to the event, donate to industry charity The Light Fund and swap it for another piece of apparel in this year’s branded clothing swap. Join the industry in paying tribute to industry veteran Kelvyn Gardner on Day 2 of BLE – wear your most colorful clothing in honor of his vibrant jackets. 


Register for Brand Licensing Europe for free here

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Brand Licensing Europe

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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