‘Totally Spies’ Grows in Italy, Spain

Zodiak Kids’ girls’ series “Totally Spies” is getting a boost in Italy and Spain with new online and broadcast promotions.

Italian broadcaster Super! TV has added a new dedicated mini-site to its Super.it kids’ portal that features Totally Spies wallpaper, coloring pages, puzzles and games.

In Spain, TV3’s kids’ channel Super3 has kicked off season six of the series with a marathon broadcast promotion and is now featured on Super3’s online portal with localized activities for Spanish fans.

“Totally Spies!” is produced by Marathon Media, a Zodiak Kids company.

“Totally Spies has had really impressive online growth internationally, with over half a million Facebook fans for the TV show and 850,000 for the Fashion Agents RPG community,” says Patricia de Wilde, senior vice president, consumer products, Zodiak Kids CP Paris. “These localized sites are a natural progression and will hopefully both build excitement and actively contribute to the success of season six.”