Programs for “Eva the Owlet”, “Stillwater and “Clifford the Big Red Dog.”

License Global

June 23, 2023

2 Min Read
Eva the Owlet
"Eva the Owlet"Scholastic Entertainment

Scholastic Entertainment, the media division of Scholastic, announced an expansion of the company’s entertainment licensing with the launch of new programs connected to television properties “Eva the Owlet” and “Stillwater.” These two programs join existing licensing programs for properties including “Clifford the Big Red Dog,” which just announced both new products and the addition of new licensees—bringing the total licensee count for the brand to 28.

“Scholastic Entertainment’s driving mission is to develop books kids love into new media and entertainment, and it is incredibly fulfilling to watch children connect with these brands and characters,” says Caitlin Friedman, senior vice president and general manager, Scholastic Entertainment. “We are excited that our Consumer Products team is finding best-in-class partners to develop new products so that children can interact with their favorite characters in dynamic ways. We are very proud of ‘Stillwater,’ ‘Eva the Owlet’ and ‘Clifford the Big Red Dog’ for how, in addition to engaging and entertaining children, they also help impart real-world lessons to help kids manage their world.”

More about the various licensing programs and opportunities:

“Eva the Owlet”

  • The “Eva the Owlet” licensing program is now seeking licensees in all categories for boys and girls ages 3 to 7, including toys and games, plush, stationery, diaries/journals and activities.


  • “Stillwater” licensing is currently seeking licensees in all categories for boys and girls ages 3-8, which a specific interest in product categories including lifestyle, décor, plush and yoga.

“Clifford the Big Red Dog”

  • Based on the Scholastic book series of over 60 years by Norman Bridwell and focused on the 2019 preschool television series on Prime Video and PBS KIDS, new licensees for “Clifford the Big Red Dog” include partners in various markets, including organic juice and snacks, pet treats and toys, children’s apparel, and book publishing. These new licensees—which brings the total licensee count to 28—are:

Jack & Pup – a pet products company

Little Bird Bamboo – a family-owned brand creating bamboo clothing for babies and children

Scholastic Trade Publishing – new TV tie-in books from the children's book publishing and distribution company expected to release in fall 2023 and spring 2024.

good2grow – a children’s beverage company set ti launch a Clifford topper in Q4 2023 on their new licensed Snackers line,

Aurora World – Aurora World will be adding to their current licensed plush toys with new Clifford clip-on to launch in Q1 2024.

MasterPieces – MasterPieces will be expanding their current line of Clifford-inspired games with a new Squzzle Puzzle in 2024.

Scholastic Entertainment also manages licensing for “Animorphs,” “I Spy” and “The Magic School Bus,” and works with Sony Consumer Products, the licensing agent for the “Goosebumps” brand.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like