RHS is also hosting branded activity trails across the U.K. featuring the DHX brand.
DHX Brands and the Royal Horticultural Society celebrated the 10th anniversary of “In the Night Garden” at the Family Gardening Show at RHS Garden Wisley, June 1-4, with a themed zone.
The “In the Night Garden” zone allowed children to participate in themed gardening activities, such as decorating plant pots, Upsy Daisy yoga sessions, musical activities set to the series’ theme song and sensory story time sessions.
The “In the Night Garden”-themed activities at the Family Gardening Show complement the existing branded activity trails that are running at all RHS gardens throughout the U.K. until the end of the month. The themed trails allow children to explore the garden as well as complete tasks with Igglepiggle’s friends in fun imaginative play. The activation also includes an augmented reality app that will enable kids to see the characters come to life along the trail.
“The collaboration between the Royal Horticultural Society and ‘In the Night Garden’ has enabled us to entertain some of our youngest visitors here at RHS Garden Wisley and ensure they have a magical time while exploring the great outdoors,” says Alexis Pym, education and learning manager, RHS Garden Wisley. “The dedicated zone at our first ever Family Gardening Show also provided the perfect opportunity for fans of the show to get hands-on with fun gardening themed activities.”
The event at RHS Garden Wisley also welcomed a number of celebrities, including actors Jamie Winstone, Ben Caplan and Harry Hadden-Paton; singers Tina Barrett and JB Gill; TV presenter Charlotte Jackson; and media personality Danielle Lloyd.
“We are thrilled that celebrities and their families have joined us to take part in our 10th anniversary celebrations,” says Deborah Walker, brand manager, DHX Brands. “The activities perfectly reflect ‘In the Night Garden’s’ themes of firing imaginations and encouraging discovery, and we have been delighted to collaborate with the RHS to bring the show to life for children around the country in this special celebratory year.”