Red Sonja Expands Consumer Products Program for 50th Anniversary

New licensing partnerships commemorate five decades of sword-swinging action.

July 4, 2023

Red Sonja ComicDynamite Comics

In celebration of 50 years of adventure with its superheroine, Red Sonja has signed a new collection of merchandise licensing partners.

From new novels to hot sauce, design challenges and unique collectibles, the new partners join anchor partner, Dynamite Comics, with a series of products and publishing launching worldwide throughout Q3 and Q4 of 2023 and into 2024. New partnerships include:

- Boss Fight Studio (U.S., Canada, Australia, U.K. and Europe) and Global Online for articulated action figures

- Jade City Foods – Worldwide for foods, including hot sauce, coffee, matcha, soda, ice cream and salsa

- Orbit Books, a division of Hachette, for full-length prose novels written by Gail Simmone

- Sideshow Collectibles – Worldwide, for high-end resin statues

- Threadless – Worldwide for apparel and accessories; Design Challenge contest

- X-Plus Co. – Worldwide for plastic Model kits, 1/13 - 1/8 scale