Red Bull Starts Speedcubing with Rubik's

The worldwide partnership will see Red Bull host competitions in 20 countries spanning five continents.

GLOBAL–Red Bull and Rubik’s have come together to create a variety of events celebrating the global Speedcubing phenomena.

The upcoming competitions will see Red Bull leverage the Rubik’s brand to take a stake in the global trend, while Rubik’s will mutually benefit from Red Bull’s owned media platforms across social media, earned media and PR. Furthermore, the competitions will take place in 20 countries across five continents and will fall in line with what Red Bull is already doing for its action sports events.

“I’m really excited about this partnership. Red Bull has gained a market leading reputation for leveraging the extreme sports and music markets and it’s a great sign for Rubik’s to see Red Bull now enter into intelligence,” says Matt Winton, marketing director, Rubik’s. “They are experts in marketing and promoting events, with their owned media channels and amazing marketing approach, this will ensure Rubik’s and Speedcubing has stand out prominence in the market next year and it is great to be partnering with one of the world’s great lifestyle brands.”

The Smiley Company represents the Rubik’s Cube brand for licensing.