Pulse Aims to Expand Entertainment Licensing

Technology and IP company aims to reshape licensing with digital humans.

Pulse Evolution, a technology and IP company, will aim to expand entertainment licensing through the creation of realistic digital humans.

Founded in 2013, the company produces and presents realistic digital humans and, most notably, created the virtual Michael Jackson from the 2014 Billboard Music Awards.

Leveraging its partnership with Authentic Brands Group and three late celebrity estates–Michael Jackson, Elvis Presley and Marilyn Monroe–Pulse is able to create licensing opportunities for brands in all media, including virtual reality, augmented reality and artificial intelligence.

“Think of a brand like Marilyn Monroe, there are only a number of photos of her that brands don’t want to keep using, so they’re looking for new ways to leverage the brand,” says Frank Patterson, chief creative officer and co-founder, Pulse. “Now, through our technology, I can put Marilyn Monroe sitting anywhere, standing, doing anything that’s appropriate for the brand¬ with any product and engaging in any behavior that’s appropriate. So, Coca-Cola, for example, can have their own set of Marilyn Monroe images, videos and assets that’s completely unique to their company. It makes the possibilities of those kinds of media assets unlimited.”

However, the company can utilize any celebrity’s brand to engage with fans, advertising and various media through these human assets. And, according to Patterson, will give celebrities the opportunity to expand their brands in ways that have never existed before.

The company has also partnered with Simon Fuller’s XIX Entertainment to produce immersive content for stage, virtual reality, augmented reality and artificial intelligence. More details about the partnership will be released at a later date.

Additionally, the company is looking to expand past entertainment brands to allow other companies to utilize its technology for consumers to interact with sports players, brand ambassadors and more in ways that were unavailable previously.

Pulse Evolution will be exhibiting at this year’s Licensing Expo, June 21-23, at booth #J174. Visitors to the Pulse booth will experience the creation of digital humans and learn how its technology can be used to affect future growth of licensing opportunities for all types of products.

“We are excited to present at the Expo how digital humans will extend the reach and value of celebrities, characters, intellectual property, brand messages and brand life,” says John Textor, chief executive officer, Pulse. “Our technology is creating new and engaging digital experiences for advertising, fan interaction and the development of a broader brand portfolio.”