Princess Sam Consumer Products Taps Empire Multimedia as Agent

Princess Sam Consumer Products has announced it has appointed a licensing agent for the children’s animated adventure-comedy-fantasy, “Tara Duncan,” in multiple territories across the Asia-Pacific region.

Empire Multimedia, a marketing and licensing company in Asia specializing in character licensing and content brand management, will handle licensing for this property in the Philippines, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Hong Kong and Taiwan.

“Resilience, commitment and love for what we do are the reasons why we are still successful after 30 years,” says Hubert S Co, president, Empire Multimedia. “Empire has been home to many major brands and plans to work with many more as we all move forward. That’s why we’re delighted that PSCP has chosen EMC to manage licensing for ‘Tara Duncan,’ a brand with massive potential in all our target markets.”

The “Tara Duncan” campaign has appointed bRAND-WARD Services to manage licensing for the property in the U.K., Consumer Products Connection in Spain and Portugal, J&M in the Benelux region, IMC in multiple territories across Latin America and the Caribbean and Maurizio Distefano Licensing (MDL) in Italy. To further promote broadcast growth, the Princess Sam Entertainment Group recently appointed major international distribution company, Superights, as global distributor for “Tara Duncan.” Superights will represent worldwide rights distribution, except in Mainland China.

“With more than three decades’ experience in highly relevant brands, EMC is an ideal partner for the ‘Tara Duncan’ licensing campaign,” says Laurent Taieb, licensing head, Princess Sam Consumer Products. “Together we aim to build on the enormous popularity of the ‘Tara Duncan’ series by supporting this exciting brand in a number of key markets.”