Pinkfong Names Medialink as Licensing Agent for ‘Bebefinn’ in Indonesia, PhilippinesPinkfong Names Medialink as Licensing Agent for ‘Bebefinn’ in Indonesia, Philippines

The Pinkfong Company, the entertainment company behind “Baby Shark,” has announced it has appointed Medialink as its licensing agent for the company’s latest animated series, “Bebefinn,” in Indonesia and the Philippines. This marks “Bebefinn’s” first foray into the world of global licensing, targeting its engaged fan base in Southeast Asia.

“Bebefinn” is the latest addition to Pinkfong’s licensing programs managed by Medialink, following the company’s Pinkfong and “Baby Shark” franchises. Through the partnership, Medialink will manage the brand licensing of “Bebefinn” consumer products and interactive experiences, build relationships with local partners and create opportunities for marketing activations of the IP in the respective markets.

Earlier this year, License Global explored “Bebefinn” and how it is decided that an audience is ready for a spin-off series or brand, with Bin Jeong, chief executive officer, Pinkfong USA.

This latest announcement comes on the heels of “Bebefinn’s” growth on global streaming services over the past year. Since its debut in April 2022, “Bebefinn” has quickly gained popularity, reaching 10 million subscribers, three billion views and 210 million watch hours on YouTube in 14 months and making the Top 10 Kids on Netlfix today in 12 countries. “Bebefinn” is also available on Amazon Prime Video, FPT Play and Vidio.com in Indonesia and the Philippines.

Related:10 Minutes With … Pinkfong on Growing an IP into a Licensable Brand

“The partnership with Medialink has helped us in bringing our beloved Pinkfong and ‘Baby Shark’ to delight fans with exceptional products and entertaining experiences,” says Gemma Joo, chief business officer, The Pinkfong Company. “We are excited to extend our partnership with Medialink to grow ‘Bebefinn’ into a global brand and expand engagement and touch points. As ‘Bebefinn’ quickly gains a global fan base, we will expand our reach beyond content by introducing merchandise, live shows and more.”