Pinkfong Names Medialink as Licensing Agent for ‘Bebefinn’ in Indonesia, Philippines

, the entertainment company behind “

Baby Shark

,” has announced it has appointed Medialink as its licensing agent for the company’s latest animated series, “Bebefinn,” in Indonesia and the Philippines. This marks “Bebefinn’s” first foray into the world of global licensing, targeting its engaged fan base in Southeast Asia.

“Bebefinn” is the latest addition to Pinkfong’s licensing programs managed by Medialink, following the company’s Pinkfong and “Baby Shark” franchises. Through the partnership, Medialink will manage the brand licensing of “Bebefinn” consumer products and interactive experiences, build relationships with local partners and create opportunities for marketing activations of the IP in the respective markets.

Earlier this year, License Global explored “Bebefinn” and

how it is decided that an audience is ready for a spin-off series or brand

, with Bin Jeong, chief executive officer, Pinkfong USA.

This latest announcement comes on the heels of “Bebefinn’s” growth

“The partnership with Medialink has helped us in bringing our beloved Pinkfong and ‘Baby Shark’ to delight fans with exceptional products and entertaining experiences,” says Gemma Joo, chief business officer, The Pinkfong Company. “We are excited to extend our partnership with Medialink to grow ‘Bebefinn’ into a global brand and expand engagement and touch points. As ‘Bebefinn’ quickly gains a global fan base, we will expand our reach beyond content by introducing merchandise, live shows and more.”