Paramount and LegacyHistoryPride Launch Nickelodeon Apparel

Collegiate lifestyle brand, LegacyHistoryPride, is partnering with Paramount Consumer Products to celebrate Historically Black Colleges and Universities (HBCUs) with a variety of apparel collections, the first of which features Nickelodeon characters from “Hey Arnold” and “Rugrats.”

“Collaborations like this move culture forward,” says Tahir Murray, founder, LegacyHistoryPride, and 2021 Howard University Alum. “Representation on all levels is important and is a key piece in the intention of why we wanted to collaborate with Paramount in the first place. Being able to collaboratively use this space to celebrate the legacy of Black culture and HBCUs through fashion is what makes this launch so special.”

The collaboration promises a range of projects, including limited-edition merchandise, exclusive events and immersive experiences that bridge the gap between entertainment and fashion.

“This partnership represents the intersection of culture, legacy and authenticity, highlighting LHP’s love for HBCUs and amplifying the legacy of classic Nickelodeon franchises to reach existing, new and future fans,” says Joann Guevara, senior vice president, softlines, consumer products and experiences, Paramount Global. “LHP’s commitment to infuse the spirit of HBCU culture into lifestyle and versatile apparel has made them an ideal and authentic partner, and we look forward to driving impact together.”

The debut collection is available in select HBCU Follett Higher Education Group and Barnes & Noble Bookstores, along with LHP’s website, ShopLHP.com.