Open Campus Enlists Care Bears

Characters will help address climate change to children via educational games.

License Global

August 4, 2023

2 Min Read
Open Campus, Care Bears partnership
Open Campus, Care Bears partnershipOpen Campus, Cloudco Entertainment

Open Campus, an educational technology protocol, has a new partnership with Cloudco Entertainment’s Care Bears to create educational games for children on climate change.

The partnership will leverage TinyTap, a platform for creating and sharing educational games, to bring the Care Bears’ messages of sharing, caring, friendship and courage to young learners.

Through this partnership, Open Campus will license the Care Bears’ intellectual property to develop educational games that teach children about the importance of environmental conservation and the actions they can take to help protect the planet. The games will be designed to engage children in a fun and interactive way while also imparting important lessons about sustainability and the environment.

In addition to developing educational games, the partnership will explore the application of non-fungible tokens (NFTs) to enhance the educational experience, including Publisher NFTs, Open Campus’ innovative content tokenization engine, and the launch of a series of co-branded digital collectibles to delight fans and collectors. This opens possibilities for creating new ways to engage children in learning about important topics like climate change.

“We are thrilled to partner with Care Bears to create innovative educational content that helps children learn about the environment and climate change,” says Yogev Shelly, chief executive officer, TinyTap and council member, Open Campus. “By combining the power of TinyTap with the iconic and beloved characters of the Care Bears franchise, we believe we can create games that are not only fun and engaging but also teach important lessons about sustainability and the environment.”

Related:10 Minutes With … Cloudco Entertainment on the Success of ‘Care Bears’ in Brand Licensing

“We couldn’t be more excited to collaborate with TinyTap on this educational venture,” says Robert Prinzo, head, licensing, Cloudco Entertainment. “The Care Bears have always been committed to sharing messages of sharing, caring, friendship, and courage to its fans. Partnering with TinyTap allows us to extend that mission into the digital world, using interactive games and content to teach valuable lessons about sustainability, the environment and more. Together, we aim to inspire and empower young minds to impact the world around them positively.”

The educational games will be available on the TinyTap platform in the coming months.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like