Characters will help address climate change to children via educational games.

License Global

August 4, 2023

2 Min Read
Open Campus, Care Bears partnership
Open Campus, Care Bears partnershipOpen Campus, Cloudco Entertainment

Open Campus, an educational technology protocol, has a new partnership with Cloudco Entertainment’s Care Bears to create educational games for children on climate change.

The partnership will leverage TinyTap, a platform for creating and sharing educational games, to bring the Care Bears’ messages of sharing, caring, friendship and courage to young learners.

Through this partnership, Open Campus will license the Care Bears’ intellectual property to develop educational games that teach children about the importance of environmental conservation and the actions they can take to help protect the planet. The games will be designed to engage children in a fun and interactive way while also imparting important lessons about sustainability and the environment.

In addition to developing educational games, the partnership will explore the application of non-fungible tokens (NFTs) to enhance the educational experience, including Publisher NFTs, Open Campus’ innovative content tokenization engine, and the launch of a series of co-branded digital collectibles to delight fans and collectors. This opens possibilities for creating new ways to engage children in learning about important topics like climate change.

“We are thrilled to partner with Care Bears to create innovative educational content that helps children learn about the environment and climate change,” says Yogev Shelly, chief executive officer, TinyTap and council member, Open Campus. “By combining the power of TinyTap with the iconic and beloved characters of the Care Bears franchise, we believe we can create games that are not only fun and engaging but also teach important lessons about sustainability and the environment.”

Related:10 Minutes With … Cloudco Entertainment on the Success of ‘Care Bears’ in Brand Licensing

“We couldn’t be more excited to collaborate with TinyTap on this educational venture,” says Robert Prinzo, head, licensing, Cloudco Entertainment. “The Care Bears have always been committed to sharing messages of sharing, caring, friendship, and courage to its fans. Partnering with TinyTap allows us to extend that mission into the digital world, using interactive games and content to teach valuable lessons about sustainability, the environment and more. Together, we aim to inspire and empower young minds to impact the world around them positively.”

The educational games will be available on the TinyTap platform in the coming months.

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License Global

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