Millimages’ Pirata & Capitano to Mascot Summer Exhibition at the Paris Aquarium

Millimages has announced the participation of “Pirata & Capitano” at the Paris Aquarium’s summer exhibition, “Journey to the Heart of Maritime Routes.” Hosted in partnership with the Musée National de la Marine and Éditions Larousse, the exhibit will take place now through Oct. 14.

“Journey to the Heart of Maritime Routes” invites the public to follow some of the greatest maritime adventures that have forged the world’s waterways, to discover marine life below the surface and to learn about the extraordinary impact oceans have had throughout history. With Pirata, the intrepid little pirate, as mascot and guide, visitors will enjoy a variety of ways to learn while having fun, such as a family tour charted in a “Pirata & Capitano” illustrated map, educational workshops for children and an activity booklet that visitors can download by QR code to prolong the fun at home.

“Being a part of this summer exhibit provides fantastic visibility for a French cartoon, both in France and to the venue’s many international visitors,” says Mathilde Bayle, head, communication, brand image & marketing, Millimages. “The Paris Aquarium, Éditions Larousse and the Maritime Museum are ideal partners for ‘Pirata & Capitano,’ a girl-led property focused on adventure, friendship and learning about yourself by learning about the world.”

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“We always look for creative ways to increase our brands’ visibility in France,” says Alexandra Algard Mikanowski, licensing and merchandising director, Millimages. “This entertaining, interactive event at the aquarium, supported by the prestigious Larousse publishing company, is a great way to keep our licensing program in key categories, such as publishing and toys, fresh and relevant.”

The exhibition will be broadly promoted with TV advertising from July to October, together with a full media plan of advertising, editorial content, competitions to win tickets and social media content in collaboration with the DTT channel Pitchoun TV and Pitchoun TV Ile de France.