MGA Entertainment Chooses New GM of International Sales and LicensingMGA Entertainment Chooses New GM of International Sales and Licensing

MGAE has chosen Sandrine de Raspide as the general manager of international sales and licensing.

Sandrine will transition from her previous role as senior vice president at Level-5 Abby Hong Kong. From 2002 to 2007, she was also play the vice president of international sales and marketing at MGAE. At the company, she played an integral role in the successful launch of the Bratz brand.

She will be based out of MGAE’s North American global headquarters in Chatsworth, California. “The role will see her report directly to Isaac Larian, chief executive officer and founder, MGAE. I have known Sandrine for many years, and I’m happy to have her back at MGAE,” says Larian. “Her deep knowledge of the international markets combined with her passionate spirit to deliver quality programs and initiatives will bring for exciting international licensing programs.”

Sandrine will be responsible for strategizing the growth and expansion of international markets in Europe, Australia, the Middle East, Asia  and Latin America. Her focus will revolve around licensing and sales initiatives that align with the company’s overall growth categories, including content distribution, live experiences and consumer-engagement activities.

“It’s great to be back at MGAE. Our future is flush with new partners as we grab ahold of the many opportunities before us, and I am thrilled to help lead this charge,” comments Sandrine.