Little House on the Prairie Gets U.K. Agent

Friendly Family Productions has appointed Metrostar to develop a licensing program for the Little House on the Prairie brand in the U.K. and Ireland.

The campaign will see the creation of a lifestyle brand that evokes memories of the books by Laura Ingalls Wilder and the classic television adaptation from the 1970s and ’80s.

Knockout Licensing was appointed as the brand’s U.S. and Canadian agent earlier this month.