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Konami Celebrates Yu-Gi-Oh! 25th Anniversary with New Collectibles
Celebration includes new licensed products from Ripple Junction, Displate, Youtooz and KID’ABORD.
License Global
July 12, 2023
2 Min Read
Yu-Gi-Oh! T-shirtKonami
As Yu-Gi-Oh! Trading Card Game (TCG) commemorates its 25th Anniversary celebration, Konami Cross Media NY has signed four new agreements that will bring an array of exclusive licensed products to market in honor of the milestone, ranging from apparel, back-to-school accessories, streetwear and metallic posters.
The Yu-Gi-Oh! Trading Card Game, featuring monsters, spells and traps, was launched by Konami in 1999 in Japan and later in North America. Through the years, it has become a top-selling trading card game worldwide and has been recognized as such in the past by Guinness World Records. Konami launched its 25th-anniversary project in February 2023, with ongoing planned releases of commemorative products through 2024.
“The Yu-Gi-Oh! Trading Card Game is part of the heart and soul of the franchise,” says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. “As the game is enjoyed by countless fans in more than 80 countries and nine languages, we are committed to making this a very special and memorable milestone. Coming off a successful collaboration with adidas Originals that helped kick off the 25th anniversary of the TCG, we look forward to having even more Yu-Gi-Oh! products available to fans globally throughout the celebration.”
The new wave of anniversary-themed licensing deals includes products from Ripple Junction, Displate Metal Posters, Youtooz and KID’ABORD.
Details include:
Ripple Junction will develop and release Yu-Gi-Oh! T-shirts, fleece, fashion tops, bottoms, sleep and loungewear, accessories including headwear, socks, throw blankets, bags, boxer shorts and cell phone accessories for the U.S. and Canada.
Displate will offer Yu-Gi-Oh! fans metallic wall art posters available worldwide, excluding Asia.
Youtooz will offer a collection of Yu-Gi-Oh! figures based on memes. The collectibles will be available online for fans in the U.S., Canada, Mexico, and the U.K. and Australian markets.
KID’ABORD will soon offer a line of Yu-Gi-Oh!-inspired back-to-school items, including backpacks, trolly bags, satchels, pencil cases and diary books for fans in France and French-speaking territories.
Most of these Yu-Gi-Oh! products will launch starting this year and continue throughout the 25th-anniversary celebration.
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