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Jazwares Launches Musical Toy Line

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The “Do, Re & Mi” toys are inspired by the new Amazon Prime series.

Jazwares has announced the launch of its “Do, Re & Mi” product line, inspired by the Amazon Prime original animated series created by Michael Scharf and Jackie Tohn and produced by Amazon Studios and Gaumont. 

Geared towards preschool children, the series centers on the musical adventures of three best birdie buddies voiced by Kristen Bell, Tohn, and Luke Youngblood. Based on the characters from the show, the collectible plush toys are the first from the line to hit retail exclusively on Amazon, in conjunction with the series debut, with additional toys to follow on Amazon over the coming months.   

The world of Do the owl, Re the hummingbird, and Mi the blue jay is brought to life through Jazwares’ “Do, Re & Mi” toy line, which encourages friendship, fun, and adventure, all while exploring the unifying power of music. Plush, figures, interactive playsets and musical instruments will strike a chord with preschoolers everywhere.  

“From the soft character plush to the interactive piano mat, not only are these exciting toys important for improving fine motor skills, and creativity, but they also cultivate a love and appreciation for music,” says Laura Zebersky, president, Jazwares. “We are excited to bring the musical adventures from the ‘Do, Re & Mi’ series to life through our new preschool line.” 

The “Do, Re & Mi” product line includes:  

  • Do, Re & Mi house playset;  
  • Mi the Blue Jay singing and light-up 10” plush; 
  • Do the Owl, Re the Hummingbird plush, and Mi the Blue Jay 8” plush with sounds;  
  • “Do, Re & Mi” musical guitar;  
  • “Do, Re & Mi” piano mat and; 
  • “Do, Re & Mi” five 3-inch figures. 

“Do, Re & Mi,” is available now on Prime Video. A “Do, Re & Mi” book (The Mysterious Beat), a mobile game and a teacher and family guide will be released later this fall.  

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