The “Do, Re & Mi” toys are inspired by the new Amazon Prime series.

License Global

September 23, 2021

1 Min Read
JazwaresDoReMi.png

Jazwares has announced the launch of its “Do, Re & Mi” product line, inspired by the Amazon Prime original animated series created by Michael Scharf and Jackie Tohn and produced by Amazon Studios and Gaumont. 

Geared towards preschool children, the series centers on the musical adventures of three best birdie buddies voiced by Kristen Bell, Tohn, and Luke Youngblood. Based on the characters from the show, the collectible plush toys are the first from the line to hit retail exclusively on Amazon, in conjunction with the series debut, with additional toys to follow on Amazon over the coming months.   

The world of Do the owl, Re the hummingbird, and Mi the blue jay is brought to life through Jazwares’ “Do, Re & Mi” toy line, which encourages friendship, fun, and adventure, all while exploring the unifying power of music. Plush, figures, interactive playsets and musical instruments will strike a chord with preschoolers everywhere.  

“From the soft character plush to the interactive piano mat, not only are these exciting toys important for improving fine motor skills, and creativity, but they also cultivate a love and appreciation for music,” says Laura Zebersky, president, Jazwares. “We are excited to bring the musical adventures from the ‘Do, Re & Mi’ series to life through our new preschool line.” 

The “Do, Re & Mi” product line includes:  

  • Do, Re & Mi house playset;  

  • Mi the Blue Jay singing and light-up 10” plush; 

  • Do the Owl, Re the Hummingbird plush, and Mi the Blue Jay 8” plush with sounds;  

  • “Do, Re & Mi” musical guitar;  

  • “Do, Re & Mi” piano mat and; 

  • “Do, Re & Mi” five 3-inch figures. 

“Do, Re & Mi,” is available now on Prime Video. A “Do, Re & Mi” book (The Mysterious Beat), a mobile game and a teacher and family guide will be released later this fall.  

Read more about:

Amazon PrimeJazwares

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like