Adult cartoon grows U.K. merchandising program following heightened consumer interest.
Zak has been appointed as the series’ master gift licensee and will launch a collection of products for Christmas and Father’s Day. Licensees LF Beauty and Beacon Confectionery will also release branded seasonal products.
Meanwhile, Fox has tapped Pyramid & Danilo to create a range of “Family Guy” stationery.
In the apparel category, Poetic Gem has expanded its underwear license to become a fashion daywear partner in the U.K. Somberbond will also continue to product loungewear.
Fox Digital Entertainment has also partnered with Kongregate for the recently launched mobile game “Animation Throwdown: The Quest for Cards,” which highlights characters from “Family Guy,” “American Dad,” “King of the Hill,” “Futurama” and “Bob’s Burgers.”
The new “Family Guy” branded products will begin rolling out
A new season of “Family Guy” will begin airing on ITV2 this fall.
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