Egmont to Launch ‘Bing’ Magazine

Publisher expands preschool series with new monthly magazine for children.

Acamar Films has partnered with Egmont Publishing to launch a magazine based on the preschool series “Bing” as a regular monthly publication.

The new magazine is targeted toward children, ages 2-5, and will include stories, activities and stickers featuring the character Bing and his friends.

The launch issue of Bing will also include a free garden play set, complete with a watering can, trowel, fork shears and a Froggy soaker.

“We have published Bing as a one-shot magazine on several occasions in the last year,” says Laura Adnitt, publishing director, preschool magazine portfolio, Egmont. “Each time it has been a hit and I’m delighted that we are now able to launch Bing as a monthly frequency magazine. The magazine content gives Bingsters an opportunity to engage with their favorite characters through print with interactive puzzle pages, stickers and stories.”

The first Bing magazine will hit stands July 20.

“Bing” is a preschool television series based on the books by author and illustrator Ted Dewan.