Cloudco, Snow Commerce to Debut DTC Online Store

Cloudco Entertainment, the Care Bears property owner, and Snow Commerce, an e-commerce provider, have partnered to launch their first-ever direct-to-consumer (DTC) online store. The venture marks a milestone for Care Bears as they expand their digital presence and offer fans a unique shopping experience. The DTC site will serve as a hub where Care Bears fans can easily access their favorite Care Bears products all in one place.

 “Our first DTC store will be like a virtual hug from the Care Bears,” says Kristeen Tibbits, head, marketing, Cloudco Entertainment. “Our dedicated fans will have the opportunity to be the first to witness new character reveals, explore first-to-market art styles, and discover exclusive fan favorites offered only in the store. At the heart of this initiative is our commitment to deliver an easy-to-use, engaging, and informative platform that showcases the Care Bears brand in the best possible light while celebrating the heartwarming nostalgia of Care-a-Lot and inviting our community to experience the magic of sharing and caring.”

Care Bears’ partnership with Snow Commerce signifies a significant step forward in the brand’s journey to provide its global fanbase with more ways to engage, connect, and enjoy their favorite characters. The collaboration is a testament to the enduring love and support that Care Bears has garnered over generations.

“Care Bears have been an integral part of so many lives for generations, and we’re incredibly grateful for the enduring love and support from our fans worldwide,” says Tibbits. “This partnership with Snow Commerce marks an exciting new chapter for Care Bears, where we’ll be able to create cherished memories with our community like never before. Our teams have been working tirelessly to create a truly special DTC experience where fans can easily browse and purchase our products, discover new content, and engage with our community. We can’t wait to share the joy and spread the message of caring, sharing and togetherness.”

“Knowing how highly Care Bears value their customers and fans, we’re honored to be a part of such a huge milestone in extending this iconic brand,” says Rick Simpson, president of Snow Commerce. “With our new production capacity, we’ll be able to provide a fully integrated ecommerce solution combined with global on-demand production. This partnership will create a more immersive experience by bringing Care Bears closer to their fans.” 

The launch of the DTC online will feature limited-edition products, drops and new features to be announced in the coming months.