CEC Entertainment Taps Mark Kupferman as Chief Insights and Marketing Officer

CEC Entertainment has announced the appointment of marketing veteran, Mark Kupferman, to the position of chief insights and marketing officer for the company’s flagship brand, Chuck E. Cheese, and its virtual kitchen brands, including Pasqually’s Pizza & Wings, along with overall enterprise responsibility for all insights and research. Kupferman is a marketing leader with expertise in brand development, digital media, menu innovation and leading high-performing teams to deliver transformational growth throughout his career.

“I am thrilled to have Mark join CEC Entertainment to lead the marketing strategy for the world’s largest family entertainment center brand, Chuck E. Cheese,” says David McKillips, president, chief executive officer, CEC Entertainment. “His proven expertise and success across the restaurant and family entertainment business is a perfect complement with the most aggressive brand transformation in the company’s history.”

Kupferman will lead all marketing functions, menu innovation and communications and the brand’s digital marketing and consumer journey initiatives. He will develop and execute strategies that position Chuck E. Cheese for long-term domestic and international growth. He will also oversee the entire company’s insights and research responsibilities. 

“Chuck E. Cheese is an iconic brand, and I am truly honored for the opportunity to join the amazing team and lead the brand for the next generation of fans,” says Kupferman. “The Chuck E. Cheese brand potential is unlimited. I look forward to working with the entire CEC Entertainment Team and franchise community to build and accelerate the brand’s momentum in the years to come.”

Kupferman comes to Chuck E. Cheese with more than 25 years in marketing strategy, media, advertising and brand experience. Most recently, he was chief commercial officer at Ruth’s Chris Steak House and worked prior as the senior vice president of consumer and guest experience at Six Flags Entertainment, where he built the industry’s most successful membership program. Prior to Six Flags, Kupferman led the research and insights teams at Universal Orlando and Paramount Parks.

Kupferman will be based at the CEC Entertainment corporate support center in Irving, Texas. He has advanced degrees from Yale University and Wake Forest University and received his bachelor’s degree from Northeastern University. He and his wife, Elizabeth, reside in Grapevine, Texas.