The preschool property has expanded its presence down under.
AUSTRALIA–BBC Worldwide has secured a slate of licensees to develop new products and events for its preschool property “Hey Duggee” in Australia.
First, ABC Shop has signed on to create an additional range of “Hey Duggee” soft lines this winter. Designworks Clothing Company will also release a new line of infant apparel, exclusively at Big W.
Meanwhile, Winning Moves has agreed to launch a new line of branded toys, including branded versions of Junior Guess Who and Top Trumps.
Finally, The Royal Easter Show and Foxtel are set to host a number of non-ticketed, mini-musical shows throughout April. The new shows will be created in conjunction with the “Hey Duggee” costume character licensee, The Entertainment Store, and will be based on episodes like “The Dancing Bug Badge” and “The Making Music Badge.”
“‘Hey Duggee’ continues to go from strength-to-strength and with a host of new partners on board, it is set to be a fantastic year ahead for the brand its licensees,” says Brigid Roberts, licensing and sponsorship manager, BBC Worldwide ANZ